AMAURY MARTIN
Sales director SAP Customer Experience EMEA
39 years old
Driving License
Barcelona Spain
Professional Status
Available soon
Open to opportunities
About Me
MBA with Major in Marketing & International Management (ISEG Paris + HEC)
+42 countries visited for both private & business purposes (international mobility)
+15 years experience in sales, scaling business, driving growth in fast pace environment (SaaS)
+8 years experience in public speaking (1to1 Monaco, Salesforce WorldTour, Frenchweb, Press...)
+3 fluently read & spoken FR, UK, ES - management and reporting abilities in all three
Currently based in Barcelona, Spain
Domain expertise: AI ; SaaS ; Digital Marketing ; Customer Journey On & Offline ; CX ; CRM ; DMP
Skills: Scaling business, Driving growth, Managing KPIs, Reporting, Team building, Coaching
Preferred area: Enterprise, Mid-Market, eCommerce, Retail, Mobile first, Travel
Owner of Business Consulting firm: Coach.m_
+42 countries visited for both private & business purposes (international mobility)
+15 years experience in sales, scaling business, driving growth in fast pace environment (SaaS)
+8 years experience in public speaking (1to1 Monaco, Salesforce WorldTour, Frenchweb, Press...)
+3 fluently read & spoken FR, UK, ES - management and reporting abilities in all three
Currently based in Barcelona, Spain
Domain expertise: AI ; SaaS ; Digital Marketing ; Customer Journey On & Offline ; CX ; CRM ; DMP
Skills: Scaling business, Driving growth, Managing KPIs, Reporting, Team building, Coaching
Preferred area: Enterprise, Mid-Market, eCommerce, Retail, Mobile first, Travel
Owner of Business Consulting firm: Coach.m_
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Empathy & Pedagogy
Expert
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Multi-cultural management
Expert
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Closing deals
Expert
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Business Strategy
Advanced
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CxO engagement
Advanced
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Increasing market shares
Advanced
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Level 1 management
Expert
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Level 2 management
Advanced
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Team Building
Expert
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Leadership Development
Advanced
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Event Management
Expert
Solution Sales Leader SAP Customer Experience EMEA
SAP
July 2019
to December 2025
- Solution Sales Leader SAP Customer Experience EMEA
++ Support of 20+ Sales Representatives dedicated to selling SAP CX Solutions (CRM, eCommerce, Multichannel Customer Engagement, Data, AI)
++ Participation in negotiations and creation of tailored offers
++ Organization of customer and partner events to promote the SAP CX offering
++ Co-creation and participation in SAP CX Roundtables 2024 (series of 8 Partner webinars)
>> synchronization of speakers, briefing, analytical follow-up of results, and transfer to sales teams / 200+ participants / 500K+ € in opportunities created - Solution Sales Manager EMEA North (interim)
++ Management of a team of 9 experts in SAP Solutions (Concur, CX, HXM, BTP)
++ Implementation and supervision of commercial actions that support the teams in their success
++ EMEA North territory (France, UKI, BeLux, Netherlands, Nordic region) and MidMarket
++ Co-creation and participation in SAP CX Forum 2023 (Amsterdam, London, Paris, Stockholm)
>> synchronization of a team of 12+ people across 5 countries / 650+ participants / 6M+ € in opportunities created and 1M+ € influenced and signed - Sales Director SAP Customer Experience EMEA North
++ Cross-functional management of Sales Executives across EMEA North to promote the SAP CX offering (Commerce Cloud, Service Cloud, Sales Cloud, Emarsys Multichannel Engagement, Customer Data Cloud) within the SAP portfolio
++ Coaching and mentoring on MidMarket deals >100K€ ACV
++ Co-definition and implementation of the Go-To-Market strategy
++ Co-creation and participation in SAP CX Forum 2021 & 2022 (event online + Paris & Amsterdam)
++ Co-creation and participation in SAP MidMarket Summit 2021 & 2022
>> 50M+ € in influenced opportunities and 3,000+ registered companies
++ Interviews with CxOs of major clients in Europe such as Oxbow, Gassan Diamonds, or HSS Hire & prestigious guests like Sir Jonny Wilkinson (rugby hall of fame) - Sales Director France SAP Concur
++ In charge of companies delivering between 300 M€ turnover and 1,3 B€
++ Recruiting, training, management of a team of 7x sales executive
++ Adapting managerial style & processes to Covid19 lockdown and then unlock
++ Pipe management, Sales coaching, reporting to SAP France Board
++ Review & optimization of CRM hygiene, then scaled to the entire EMEA
++ Empowerment of employees in delivering internal & external initiatives in Sales & Marketing
++ Result 2020 = 30% target achievement (huge Covid19 impact on travel & expense)
Managing Director France
EMARSYS
November 2016
to June 2019
Full-time
LEVALLOIS-PERRET
France
- Managing Director France
++ Weekly and monthly reporting on results, pipe and leadgen.
++ Organization and activation of the external revitalization plan for France
++ Participation in local strategy : event organization, client success stories & user club...
++ Demonstrated: autonomy, digit analysis, strategic thinking, proactivity and flexibility, active listening and good multilingual communication skills
++ FY 2018 - 18 employees - 15% YoY revenue growth - new User Club FR et internal organization
++ FY 2017 - 16 employees - 42% YoY revenue growth - new Office Sales & Marketing culture
++ 2017/18 -> +45 clients / +25% ACV/ARR /+45% set-up / +15% contract length / +70% Annual billing / +80% client success stories - VP Sales and Csutomer Success France
++ Manage the New Business Sales team and Customer Success team
++ Reset of commercial and service culture, new business model and cash collection methodology
++ Creation French User Club, customer stories, press articles to valorize People & technology
++ Building efficient Partner/referral environment & participation to Main eCommerce Event in EMEA
++ FY 2017 - New Business growth +42% (+25% more NB client YoY) - Client retention 108%
Sales Director South EMEA
SALESFORCE
February 2013
to November 2016
Full-time
PARIS
France
- Sales Director EMEA South (FR/ES/IT)
++ Appliance of Salesforce Managent methodology (plan, method, measure)
++ Management of a Team of 6x Account Executives (3x France, 1x Spain, 2x Italy)
++ Participation to Partner/Reseller training and certification
++ Proven ability to work under pressure, collaborate internally/partner, good pipe accuracy
++ HEC Management School certified "Executive education to Coaching & Management"
++ FY 2015 = +128% Quota achievement - +3M$ booking NewBiz / +1M$ renewal - 90% ofof my team members on Target - Senior Account Executive
++ My clients are mainly on French and South EMEA markets
++ +34 deals signed in 24 months, 74% win rate
++ +4 international deals (USA, Spain, Italy)
++ FY 2013 = +116% Quota achievement - average deal €29 K/year
++ FY 2014 = +127% Quota achievement - average deal €81 K/year
++ In charge of Inside Sales training and new Sales Account Executives
++ Interlocutors C & D Levels
++ 2x Award Top Sales executive EMEA (Q1 & Q3)
Sales Manager
SMARTFOCUS
September 2010
to January 2013
Full-time
Paris
France
- ex-Emailvision (Leading SaaS provider) – Turnover 2011: 100M€
++ My customers and prospects: E-Merchants and Retailers
++ Developed new customer portfolio (cold calling and trade shows)
++ Demonstrated ROI for Email & Social network channels to potential customers
++ Promoted the Enterprise offer (datamining, email, social networks)
++ Mastered the whole sales cycle (prospection, negotiation, closing)
++ Integrated, taught and manage new recruits according to Emailvision’s policies
++ 2011 results = target reached at 120%, i.e. turnover of 1360 K€
++ 2012 results = target reached at 85% - average € value of my deals doubled
++ Ranked 7th out of 30 in France, and 11th out of 142 in the world, after only one year of activity
++ Won several challenges for meeting booking and won the “WinnersClub” trip challenge
Sales Manager Large Accounts
XEROX (FR headquarter)
August 2008
to September 2010
Full-time
Paris
France
- Xerox France (printing solutions) – Turnover France 2010: 1.7 Billion €
++ In charge of Large Accounts such as ACCOR, LVMH, FIAT, PITNEY BOWES
++ Assigned National commercial referent for the latest Xerox product « ColorQube Solid Ink »
( designated Champion – trained on the product 2 months before the worldwide launch )
++ Participated in applications and re-negotiations of executive contracts – in contact with the Headquarters
( catalogue extension – sales promotion operations )
++ Developed customer portfolio in the South-East of France.
( renewal of equipments and contracts – building customer loyalty )
++ Participated to negotiations at the following levels : Operational, Directors’ and C-Level
++ Rewarded for reactivity, professionalism et creativity
++ Succeeded in selling products and services according to customers’ needs
( turnover of 850K€, i.e. 70% of my target – In average, 3 deals out of 5 successful )
Junior Marketing coordinator
XEROX (FR Headquarter)
June 2007
to July 2008
Full-time
Paris
France
- Xerox France (printing solutions) – Turnover France 2010: 1.7 Billion €
++ Created, follow-up and animation of national sales Challenges
(average budget: 40K€/challenges)
++ Analyzed market shares and sales figures - Implemented a new market segmentation process
++ Validated marketing tools sent by Xerox Europe for the French market
(Graduated the Lean6Sigma Yellow Belt level)
Junior Store manager
THE BODY SHOP
November 2006
to June 2007
Full-time
Paris
France
- The Body Shop (L’Oreal cosmetic subsidiary) – Turnover Store 2006: 8M€
++ Improved Customer Relationship Management & merchandising
(N°1 EMEA store in terms of turnover)
++ Managed and trained a multicultural team (4 different nationalities), Meeting sales targets
(7 times in the National Weekly Classification of best The Body Shop salespeople)
- Travel passionate - +42 countries visited for personal or professional reasons.
- Regular practice: 15x years Rugby (national level) and now Coach of Sub10 team.
Biking and Running
- Amateur but not passionnate. - Pop, Electro, Latin Music & Opéra - preferred: QUEEN
MBA in International management & marketing
ISEG Paris & ISM New-York
September 2007
to September 2008
100% in English - obtained while working at XEROX - additionnal TOIEC certification at the same time: score = 925 pts / 990
Negociacion, recursos humanos, estrategia
European cursus with international exchanges in families/schools (Spain/UK)